About Me

Hello! My name is Emily and I am here to help guide you through the ever expanding world of natural and organic products.

My Story

Over the past few years, I have become increasingly interested in consuming and using products that are better for me but have frequently found myself overwhelmed by how many brands and categories there are in this business. I wonder, “What make them different from each other?” and “Which would most benefit me?”

So I started researching and comparing.

What’s In “What’s In This?”

I started this site to share what I have found and, hopefully, save you some time. Please feel free to reach out to me at emily@whats-in-this.com with any questions.

All the best,